GOA - Spring 2026
Here’s Why You Should Attend Connect
THE SPECIALTY RETAIL OWNER
"It is the intangibles that matter most; the trust, camaraderie, and shared experience that helps me be a better retailer. The Grassroots Connect show is also built around my needs and that just feels great"
THE BUYER
"Having access to the collective intelligence of hundreds of like minded specialty buyers makes me not only better at my job, it also makes it a lot more fun. The opportunities for education at the Connect shows also gives me the tools I need to constantly do better at my job. Did I say that Grassroots manages my appointment scheduling for me? That is amazing."
THE SALES MANAGER
"Connect is the most crazy productive trade event I attend all year. It is a dawn to dusk grind of an event that allows me the opportunity to get in front of 100+ core group of retailers, not only to show the line, but to have the opportunity to really plan our business in a quiet, focused environment. It’s also easy on the budget."
THE SALES REP
"Connect is a hyper-focused event on order writing. I only have 9 accounts that are attending this show, but the work I get done, plus the quality time I am spending with my brands and other industry leaders make this an important event for me. I also like the fact that Grassroots is now updating me directly on the what brands and accounts are participating."
THE BRAND MARKETER
"Black drape? Nothing over 8 feet tall? No music? No booze? No fancy booths? What am I supposed to do? I have to admit it’s nice to take a step back from the marketing arms race. I also understand that Connect is an event focused on writing orders and Outdoor Retailer is my place to shine."
THE BRAND EXECUTIVE
"I grew up in specialty outdoor, and don’t have the opportunity to stay in touch to my people like I used to. Connect allows me the ability to take a deep dive into Specialty Outdoor, view a few line showings, attend the group meals, participate in business meetings, and efficiently “connect” with the retailers that matter most to me and my brand."
WWSRA Northern CA Preview Show
Show Location
Roebbelen Center @ The Grounds
700 Event Center Dr
Roseville, CA 95678
Show Hours
9AM - 6PM | Tuesday - Wednesday
9AM - 3PM | Thursday
The building will be open to reps for early and late appointments from 8AM - 7PM Tuesday & Wednesday, and from 8AM - 3PM on Thursday.
WWSRA Northern CA Preview Show (Copy)
Show Location
Reno Events Center
400 N. Center Street
Reno, NV 89501
Show Hours
9AM - 6PM | Tuesday - Wednesday
9AM - 3PM | Thursday
The building will be open to reps for early and late appointments from 8AM - 7PM Tuesday & Wednesday, and from 8AM - 3PM on Thursday.